Advertising design
There are many advertisement that don't provide products's information exactly to the users. In order to sell more products and have high profit, advertising design focus on attracting the users to buy as many products as possible. Most of Advertising designs exaggerate or give false product's information. Advertising design aims to persuade people to buy things they don't need, with money they don't have, in order to impress others who don't care.
As you know, smoking is very harmful. However, the advertisements of cigarettes such as Marlboro are also make the viewers believe that smoking will make the man much more manly.They don't care the user's health, they just care their budget. They don't show the image of patients who are suffered lung cancer because of smoking cigarettes. They fake the users using the manly cowboys image
These are photos I took when I was wandering in the street to take photos for the 3rd DIM assignment ( we have to take our own photos to make a book cover). This time I concentrate on advertising banners because our assignment is about the advertising in society.
This is the image you can see at every where in HCM city. This is the advertisement of cigarettes. You can see that the smoke is modified to make sense to the viewers. The quote " Discover a taste of Intrique" along with the modified smoke make the viewers think of smoking is very appealing not harmful. And the quote" Hút thuốc lá co hại cho sức khỏe" ( Smoking is harmful) is smaller, not attractive.
posted by Bui Thi Hang Nga - s3146313 @ 2:10 AM
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