WHITESPACE
Whitespace - negative space is the portion of a page that have nothing in it. Whitespace is also the space between graphics, margins, gutters, space between columns, space between lines of type or figures and objects. Whitespace plays an important role in design, especially graphic design. It enables the balance between the negative part and the positive part (the none - white ) in a page. The use of negative spaces is the main factor to aesthetics composition.
Let's see these 3 images and decide which one is most attractive :
This image doesn't have whitespace. The image occupy all the page . There is not many negative space and also, the contrast in this image is not effective used. This image give me the traditional look in the past.
The second image, there are whitespace in the margin but the negative spce is not much.
The third image, there are many whitespace, the contrast in this image used effectively. This is the most attractive and creative one.
Maybe we don't know much about the effect of whitespace. In VietNam, I've seen too many kind of flyers that try to put lots of information into one small piece of paper. They do that to save the money but they don't know that when they do this, this kind of paper doesn't attract viewers. The font size is small and there has no whitespace. The paper turns into sth that look like a mess of information. Viewers cannot sort out the most important information that they try to present.
Let's have a look at these two kinds of text and see how :
This is image which has whitespace. We can easily see the text because there is strong contrast between the negativespace and positve space. This kind of design is simple but effective.
This one, there are lots of text and not much whitespace. Too much information is presented. We can't sort out which is the most important one. It is not effective.
Afterall, why is whitespace so important?
One of the reason is the text needs room to breath. When the text is so crowded and there is no whitespace, it also ive us feeling crowded and crampled and also tire our eyes.
One of the most important thing in design I think is that : We shouldn't try to put too many thing in our paper or design. Too much information is not equal to enough. The most effective way is that we have to try to find the most important quote or information or image to put in our page. Remember " Less is more" . This can be demonstrate cause you might easily find this kind of advertising in well - known magazines or newspapers like the Wall Street Journal or New York Times. You might find full page ads with almos nothing else except one quote. And yet, you might find it is impossible to skip that ads when you browser through the paper. That's the power of whitespace.
So, in design, especially graphic design, do think about white space and get used to it.
Reference:
http://www.sheriftariq.org/design/whitespace/
http://www.logoorange.com/white-space.php
posted by Bui Thi Hang Nga - s3146313 @ 5:09 AM
0 Comments:
Post a Comment
<< Home