pic1
This is the original one
pic2
In this layouts, they change a little bit. Can you recognize the different? They increase the size of texts and leadings, highlight important words in order to increase the easiness when viewing it. These details strengthen the layouts.
pic3
In this layout, they also divide the information into 2 separate columns. They make this layout different from the regular layout.
Actually, when I first look at these 3 layouts, I like the third one most , and the second one.
I don't like the first one because the text size is quite small which make us hard to read. The information is not arrange effectively. It doesn't attract me much.
The second one, they fix the weak points in order to increase the effectiveness of the design.
The third one, I find that they divide the information into 2 columns. Although this layouts different from the regular layout, I find that this quite good.
However, the result is not like my opinion. Depend on their research on the impact of 3 different layouts, pic2, with the minor copy changes, resulted in a 15.57% increase in sales—that represents a big revenue jump for a site with high sales volumes.
pic3, in which we changed the regular, one-column format into a two-column format, resulted in 53.28% fewer sales.
What a surprise! Pic 3 appear to be the worst layout. That’s an astonishing reduction in sales and revenues, resulting from a design change that was intended to improve the performance of the page.
Here are what I've learn:
- Let's try different version when design something, find the weak points and try to improve them. And one important factor is that the latest one is not always the best one. May be the first version is the best of all.
- The result is not depend on us - designer.We don't know what is the best design until it is test. Our readers and viewers will show us which is the best design. Maybe the result is not like what we expect but the end result is that we will become much better web designers.
You can follow this link to read more :http://alistapart.com/articles/designcancripple
Reference:http://alistapart.com/articles/designcancripple
posted by Bui Thi Hang Nga - s3146313 @ 3:53 AM
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